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Keine Show. Wir sind echt und ehrlich.

Nicht nur in unseren Produkten, sondern auch bei dem, was wir sagen, verzichten wir auf Unnötiges. Dass du uns alles glauben kannst, bestätigen außerdem zahlreiche Zertifizierungen.

EU Ecolabel Logo

EU Ecolabel

The EU Ecolabel is a cross-border environmental quality seal that serves as a uniform seal for environmentally friendly products and services in the common European market. The guidelines for awarding the Ecolabel are drawn up in cooperation with the EU Member States. The spectrum ranges from cleaning products to electrical appliances, textiles, lubricants, paints and varnishes, accommodation facilities and campsites.

Website EU Ecolabel
Cleanright Logo


The International Association for Soaps, Detergents and Care Products is a sustainability initiative of the cleaning and detergent industry throughout Europe.

Website A.I.S.E.
Österreichisches Umweltzeichen

Austrian Environment Label

This is a state-awarded seal of quality for ecological economy in Austria, which characterises environmentally friendly products and services.

Website Austrian Environment Label
Ecocert Logo


Ecocert certifies according to over 150 programs which are selected based on their environmental and social criteria. With this certification, products can be marketed as “organic” and “biological” in the EU member states. All claro 100% products have been awarded the Ecocert.

Website Ecocert
Greenbrands Logo


GREEN BRANDS are brands awarded the seal of quality (companies, products, service providers, food, associations and personalities) that make a significant contribution to the protection of the climate, the environment, nature, biodiversity and resources.

GREEN BRANDS produce in an environmentally friendly manner, always act with regard to their own co-responsibility for the preservation of natural resources and are highly committed to the preservation and balance of nature as well as sustainability.

Flustix Logo


The independent seal for the labelling of plastic-free cosmetics, detergents and cleaning agents. This Flustix seal certifies products, especially liquid product contents, that do not contain microplastics.

Website Flustix
Vegan Logo

Vegan Flower

The vegan trademark, also known as the vegan flower, is the international seal of approval for vegan products and services awarded by the British Vegan Society. According to the guidelines, all ingredients and excipients must be of purely vegetable origin. The Vegan Society prohibits animal testing for products that are certified with the vegan flower.

Website Vegan Society

Verbände & Vereine:

Bundesverband Naturkost Naturwaren

Federal Association of Natural Food & Natural Products (BNN)

claro has been a member of the BNN since autumn 2021 with the claro 100% product line. Thus, we are part of a large network of renowned organisations such as IFOAM – Organics International and the Bund Ökologische Lebensmittelwirtschaft (BÖLW). The members of the BNN are committed to ecology, sustainability, fair and trusting cooperation and the best quality of organic food and goods.

Website BNN

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